Failure to reply to online customer queries affecting sales
Dealers must accelerate their adoption rate of new technology if they are to meet today’s customer expectations in the digital space. That’s the message from digital lead management specialist RAPID RTC, at a time when the automotive industry continues to undergo a major digital transformation. According to the company, the digital dealer landscape is evolving faster than ever to keep pace with the increasing demands of today’s automotive shopper. As vehicle product substance becomes less differentiated, customers increasingly use a…...